Facebook Not Working on October 11, 2017 (10/11/17)

Once again the world is standing still as we wait to see what has happened to Facebook. Thousands of users are reporting that nothing happens when they visit the site, both on their computers or on their smart devices.

I tried to use my iphone to post into a group but had no luck.

Many of the outage maps are also reporting that Facebook is down.

There has been no comment so far from Facebook on what is causing this widespread outage but for this Facebook Marketer, I think it means a vacation day.

Facebook now tells admins how many people a page post is being "served" to.

In an apparent move to be more transparent about Facebook's Newsfeed algorithm, it appears that the text that shows to administrators under each Facebook page post has changed.

It used to read, "x number of people saw this post" and now it reads, "This post was served to x number of people".

As a page administrator for many high profile pages (and low profile pages for that matter), I can say that this is somewhat a relief.  I can't tell you how many people would ask me why their entire population wouldn't "see" a post that we put out on the page. Many times we were asked if we could do anything to make it better, as though it was something we were doing wrong, until we explained Facebook's Newsfeed Algorithm.

Now it is more apparent that Facebook is choosing which of our content to "serve" up to the people who have liked the page and which content is doomed to sit stagnant on our timeline.

There is hope however, besides the apparent "Boost Post" option where you pay Facebook to make sure your content gets into everyone's newsfeed, and that is to post smart.

Facebook's newsfeed algorithm is based on people's "likes and interests" which they fill out when they create a profile.  It also looks at what types of content people engage with not just on your page but on other pages as well. If you have a tendency to click on video links, then you are going to get a LOT more video links in your newsfeed.

If you have an important message to get out to your followers, you should create content that is in alignment with the best posting types on your page, as shown by your Facebook Page insights.

Here's how:

In this case, it looks like our links are being served to the widest audience, so we should continue with this trend. That is great news since we will soon be starting a website for this page.

Interesting also is that our regular status updates (without images or links) get served to the second widest audience, and photos are a close 3rd.

You can also click the "Top Posts from Pages You Watch" to see how other pages' content is being "served" to their audiences.  Overall, I like this new language, as it makes a lot more sense to people about where their content ends up (besides making nice decorations for their Facebook pages).

What are your thoughts or questions?

A lesson in failed Facebook security and 5 tips for prevention.

We provide social media management services for various clients. Some of these clients are very high-profile clients with what you would call “Celebrity” status. This is a story about one of these clients, who I will not name since we usually operate as ghost managers. Let's just call this client “Mr. X.”

One day, Mr. X, who has a personal account on Facebook as well as a Facebook Celebrity Page, had his Facebook account hacked. Our first warning came in the form of an email from Facebook, letting Mr. X know that his email address was being changed from an “aol” account to a “yahoo” account. This was strange since Mr. X knew that he did not have a yahoo account.

That was when Mr. X forwarded the email to our team. We immediately went to the Facebook account and attempted to log in as Mr. X, only to get a failure saying that we did not have the correct password. We immediately followed Facebook protocols to report the page as a hijacked page.

As it turned out, the hacker had not just created a Yahoo account for Mr. X, but also a new Facebook account using the old aol email account. So when we put in the aol account, we discovered that there was a second account and all of our attempts to retrieve the password would only succeed in getting us into a fake account. This was set up as a decoy so that we would not attempt a recovery on the true account.

Seeing through the decoy, we used the Yahoo email address that was not connected to the true account and followed Facebook procedure to report the account as hacked. This allowed us to regain control of the true account. However, the damage had been done. The page in which Mr. X was an administrator, was now no longer in his control. The hacker had gone to the page administration settings and removed all of the administrators from the page and assigned his/her personal account administration access instead. We had officially lost control of the page.

We have been on Facebook, managing accounts and various issues here since 2006 and have never seen this happen. Mr. X had a very large audience and the hacker was now “posting” malicious links all over the page to no end. We anxiously searched through all of the help links and articles on Facebook and found several instances where this had happened with no happy resolution. We had no choice but to report the page as having illegal content on it, so that the page would be suspended immediately. Since that time we asked a panel of experts at the Ragan Social Media and PR Conference in Las Vegas to see what they had to say. No one had an answer.

If you have a Facebook page and have granted access to various administrators to help you run this page, then you need to pay attention. We have determined that there could have been measures in place to help us avoid this situation. These measures include:

1. Creating a centralized email account where all social media notifications go and that the social media team has access to 24/7. This gives the team the time they need to respond immediately to any notifications that come from Facebook. In this case, the hacker attacked in the middle of the night, when we were all asleep. The damage had been done and no one could see what had happened until hours later.
   
   
2. Create a strict schedule where all social media accounts and email accounts have a password change once a month.
   
   
3. Make sure all passwords are different for all social accounts. Do not repeat passwords for any of your accounts.
   
   
4. Make sure all passwords are a minimum of 8 characters, contain a mix of alpha and numeric and include at least 1 symbol. Have you social media team create the passwords for you. Keep the passwords in a secure location and do not email them to your personal accounts.
   
   
5. For Facebook administration, create a new Facebook account that is specifically used to administrate the Facebook page. This account has a special password that is changed monthly and it is completely blocked from public view, reducing the risk of being hacked. Make sure that the Facebook page is ONLY managed by this one account.

LileStyle Productions offers a social media boot camp for Authors

If you are an Author or are considering writing a book, then you really want to check out this upcoming webinar offered by LileStyle Productions, LLC.

It's a Social Media Boot Camp for Authors!

Tuesday, December 20, 2011 from 2pm – 3:30pm Eastern (11am – 12:30pm Pacific)


During this webinar you will learn Why Facebook and Twitter work and how you can use them to build an audience and keep them engaged with you and your message.

Here is an overview of the presentation:

1. Understanding how people interact with Facebook.

2. Why Facebook works to drive engagement with your message.

3. A brief tutorial about setting up your Facebook Page.

4. Understanding how people interact with Twitter.

5. Why Twitter works to drive engagement with your message.

6. What's with Google+ and whether you should be putting yourself there.

7. Why it's important to listen to social media.

8. Learn how to use promotions and advertising to build up a following.

Click Here to Learn More=====>

About your Presenter:

When Angie Lile was in the second grade, she was constantly writing sentences during recess time...

"I shall not talk in class"
"I shall not talk in class"
"I shall not talk in class"

Even at a young age she was embracing her love for communicating messages. It's no surprise that Angie has found her way into the hearts of some of the world's most profound spiritual authors which have given her the responsibility of amplifying their messages to people all over the world.

Using the video skills she acquired from the New York-based Food Network coupled with her years of social media expertise, Angie has grown her business to include many more writers, while she continues to expand on her social media training.

Each year Angie attends Social Media Seminars led by the World's most successful Social Media leaders in Industry Marketing. She has learned Twitter tactics from Guy Kowasaki and some really great Facebook strategies from the experts who handle Hallmark, Southwest Airlines and Sprint.

Many hours are spent each day pouring over social media news about trends and disasters, making her a literal Maven on the subject. All of her friends agree that if you mention Social Media in Angie's presence, you might not get her to shut up!

Along with managing accounts for several authors and for VividLife.me, Angie has provided Social Media advice to some of the world's top Authors including: Neale Donald Walsch, Author of Conversations with God and other New York Times best-selling books; Hay House Author Doreen Virtue who has written over 20 books about Angels and Spirituality; and Ghost Whisperer's Producer and World Famous Medium, James Van Praagh just to name a few.

Here is what Neale Donald Walsch has to say about Angie's expertise:

"Angie Lile knows the Social Media world inside and out, making it not necessary for me to. I have been able to focus on my life's work, knowing I've got Angie behind me. Using the combined tools of CWG's wonderful insights and Angie's remarkable expertise, a wide and continuously enlarging audience has been able to be satisfied in their search for this message. When I was young, those with something to say had to find their audience. Today our audience is trying to find us. Angie's genius is to render my message easily findable and visually accessible. All I have to do is source the material. For me this is heaven, because I don't want to have to know all that Angie knows in order to get done all that I want to get done. Do you suppose that 'Angie" is short for 'Angel'?"

Click Here to Learn More=====>